How Do Telemarketers Decide When to Call You?
It’s a weekday afternoon, the workload is declining and just like clockwork, you get your first cold call, and then another and another. How is it that telemarketers know exactly when to call? Do they discuss when to call? The answer is because before they call they have already done research on you. Telemarketers also rely on existing data to pick the best time to call prospects. According to Yesware’s analysis of more than 25,000 sales calls, calls that last more than 5 minutes take place between 3.00pm and 5.00pm on Tuesdays or Thursdays.
This data is, however, not enough to help you block telemarketing calls in the UK. There is a lot more you need to learn in order to effectively stop unwanted calls. In this post, our focus will be answering the question on how do telemarketers know when to call you?
They know the best times to call
As aforementioned, telemarketers know the best time to call you. This is all thanks to existing data like that from Yesware. In addition to that, they keep a track on when prospects are most likely to answer their phone and when they are more likely to speak with them.
An effective telemarketer will not have a 9am to 5pm cold calling schedule. They have a specific time when they call you. If you are getting most telesales calls at 2pm, it is because the telemarketer has determined that you or most prospects in your industry are free during that time.
You gave them information on the best time for them to call you While studies do exist on the best time for a telemarketer to call a prospect, telemarketers do their own research. When they call you, they don’t just talk, they listen to everything you tell them. They not only work to make you feel valued but also take notes of everything you are telling them. That is why if you want to learn how to block telemarketing calls in the UK, the first thing you have to do is stop giving out information to telemarketers.
Telemarketer: Good Morning, am I talking with Mr. John?
You: Yes, how may I help you?
Telemarketer: I have an offer I believe will be perfect for you?
You: Now is not a good time for me.
If the call was made at 2pm and you said, ‘Now is not a good time for you’, the telemarketer will log that information in. The next time you get a call will not be at 2pm but may be at 1pm or 3pm. At times the telemarketer will even ask when the best time is to call you.
The sight of the telemarketer on the first calls made is on learning and not making a sale. Telemarketers are trained to learn something in every conversation they have with a prospect. They will further refine their script to match you. For example, after figuring out where they are getting stuck in their script, telemarketers rewrite that section until they stop getting rejected. It is because of this resilience that it is so hard to stop unwanted calls from telemarketers.
They take advantage of trigger events
Another method used by telemarketers to determine when to call you is by keeping up with the trigger events. If you are contacted by a telemarketer after signing a contract with a new vendor, chances are you will turn him down without a second thought. However, if you are in the market for a new vendor, chances are you will be more interested in what a telemarketer has to say. Needless to say, telemarketers know this.
To target you at the right time, telemarketers pick up on these suitable times; triggers. They do so by keeping an eye on the publicly available information that shows up across a range of online channels. For example, if you recently searched for an antivirus software, you may get contacted about an antivirus software. Telemarketers rely on services like Google Alerts or Mentions to find the opportune time to contact you. They will also keep an eye out on things like:
- New executive hires. If your company recently hired an executive, telemarketers will reach out because new executives are more open to new ideas.
- Company expansion. A geographic change offers telemarketers an introductory opportunity. The same goes for mergers and acquisitions.
- Behavioural indicators. If you opened an email sent by a telemarketer, they will assume you have interest and they will contact you.
There are so many things telemarketers take as trigger events. That is why if you want to stop telesales calls in the UK completely, you will fail.
They consider the trends of prospects who have purchased
Telemarketers further rely on the activity records of prospects who recently purchased. If a recent client that is similar to you used to pick calls at 1pm, the telemarketer will start calling you at 1pm. Telemarketers also look at the days of the week prospects in your line of work are more likely to answer. This approach, again, makes it super hard to stop spam calls in the UK.
How MessageEasy Can Help Stop Spam Calls
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“Telemarketers also rely on existing data to pick the best time to call prospects. According to Yesware’s analysis of more than 25,000 sales calls, calls that last more than 5 minutes take place between 3.00pm and 5.00pm on Tuesdays or Thursdays.”